Partner Information

Partnership with Experience Grand Rapids is available to area businesses who align with our mission and are subject to organizational approval.

Hotels pay an annual fee of $1.50 x their # of rooms ($250 minimum). Other businesses pay $250 annually. A Meeting Marketing Add On ($150 annually) is available for venues that have meeting spaces to fill. Visit our Partnership Levels page for details.

Please complete the online inquiry form below to begin the process. Marketing Partnership Manager Jaylyn McCloy will reach out to you with the next steps, which include providing listing details and payment.

We do our best to be an accurate and complete source of information for the Grand Rapids area. Even if you are not quite ready to become a paying partner, we would love to hear from you. Please contact us at PartnerInfo@ExperienceGR.com to inform us about your business. You can also add events to our calendar at ExperienceGR.com/SubmitEvents.

After your payment is processed, our staff will email you a letter welcoming you to Experience Grand Rapids. This will contain your login name and password, which will allow you to access our partner portal.

Partner renewal invoices are sent in February of each year. Failure to renew your membership within 60 days of receiving your invoice may cause your partnership to expire.

We accept new partners anytime throughout the year! Reach out at any time.

- Basic listing – including business name, address, web URL and phone number – on ExperienceGR.com, the area’s most comprehensive resource for things to do in Grand Rapids/Kent County.

- Ability to add your events and activities to ExperienceGR.com listings via our website form.

- Opportunity to offer special deals to convention and sporting event visitors through our GR Attendee Exclusives program.

- Premium listing – including a description of your business, unlimited photos, and connections to your social media channels and Yelp & TripAdvisor profiles – on ExperienceGR.com, which receives 5,000+ clicks daily. 

- 24/7 access to our PartnerNet portal so you can update your website listings and information anytime, communicate with other EXGR partners and share industry-related information, and access the EXGR Business Development Plan to help inform your own marketing efforts.

- Opportunity to promote your local events on our online Calendar of Events.

- Subscription to our monthly Partner Bulletin, which includes business-boosting tips, partner news and invitations to share your business stories with us so we identify more opportunities to market your organization.

- Access to our Convention Calendar, which shows you which groups are coming to Grand Rapids when – vital info for your scheduling and promotions.

- Participation in EXGR programming such as Restaurant Week GR, Flights of Flavor®, Attraction Pass GR and Frontline Attraction Pass.

- Invites to exclusive EXGR partner events such as our Annual Tourism Forum, Fall Partner Event, Toast the Town, webinars and additional networking events.

- Opportunity to offer special deals to convention and sporting event visitors through our GR Attendee Exclusives program.

- Inclusion in accessibility initiatives like venue reviews by Disability Advocates of Kent County and listings on Wheel the World, an online travel platform dedicated to accessible tourism.

- Opportunity to participate in EXGR-sponsored giveaways.

- Potential referral of your services to groups meeting in Grand Rapids.

Gold Partners also receive first consideration in EXGR public relations and social media initiatives such as:

- Potential inclusion in itineraries for national influencers and travel writers hosted by EXGR.

- Potential participation in Hummingbird campaigns conducted by local micro/nano-influencers.

- Potential trade show collaborations with EXGR.

- Increased opportunities for social media features and collaborations – reel features, social media roundups, reshared story content and more.

Platinum partnerships are reserved for hotels and they include all the perks of a Gold partnership along with these lodging-specific benefits:

- Convention room sales leads

- Attraction Admission Pass Program for frontline staff

- Participation in Team Grand Rapids meetings

Platinum pricing is determined by the multiplying the # of rooms at your property x $1.50 ($250 annual minimum).

If you rent out meeting space – whether it’s a small private room or a huge ballroom – we can help you market it:

- Your meeting facility description, specs and layout will be listed in the Meetings section of ExperienceGR.com, where meeting planners go to search for local gathering spaces.

- Our Sales Team will provide you with relevant convention facility sales leads.